Anon. (2009, February 12). Ideas of Chinese youth to feature in global wildlife preservation ads. China View [online]. Available. http://news.xinhuanet.com/english/2009-02/12/content_10810334.htm [2009, February 20]
China ; endangered species ; conservation ; illegal wildlife trade ; conservation ad
A wildlife preservation group will create public service ads to be shown worldwide based on ideas by young people in China.
San Francisco-based WildAid and local partner Tencent, a major Chinese website, ended a six-month solicitation period for ad ideas Thursday.
Nine suggestions from Chinese youth, mostly college students, were chosen from among 2,160 candidates by environment experts, officials and votes from netizens on www.tencent.com.
"It left me a deep impression that so many Chinese people joined the competition with highly innovative ideas," said Steve Trent, president of WildAid, at the award ceremony here Thursday.
"Chinese young people bring deep observation and an innovative approach to ecological protection," said advertising veteran Fan Dongyang, who chaired the competition's jury committee.
Liu Xiaoliang, a winning student who majored in art design at central China's Hebei University, drew an ad featuring a human hand ...