Asian News. (2004, May 4). Bachchan Indian wildlife appeal. [Online]. Available: http://www.theasiannews.co.uk/entertainment/film_and_tv/bollywood/s/491/491182_bachchan_indian_wildlife_appeal.html [2004, May 4].
Asian Conservation Awareness Programme; India; celebrities; Bollywood; education; conservation; trade
KING of Bollywood Amitabh Bachchan has joined a long line of celebrities supporting wildlife in India.
Amitabh along with Shashi Kapoor, Naseeruddin Shah and Indian cricketer Saurav Ganguly have appealed for the protection of endangered wildlife, their habitats and their environment during the launch of the Asian Conservation Awareness Programme (ACAP) in India.
The launch took place at the India Habitat Centre, New Delhi in the presence of chief minister of Delhi, Mrs Sheila Dikshit and Shashi Kapoor.
Messages by Bollywood celebrities were screened to the guests.
ACAP is an initiative of WildAid and the Wildlife Protection Society of India.
They hope through education and information provided to the public, people would be encouraged to take action in support of wildlife and the natural environment.
Central to their work is to stop consumer demand for endangered wildlife which is driving many species to extinction in a trade that is estimated to be worth around $10-20 m...